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    <lastmod>2024-01-05</lastmod>
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      <image:title>Our Services - Request a Life Insurance Quote</image:title>
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      <image:title>Our Services - Request an Annuity Quote</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/597ce71d37c58179fe151ae4/1603230029445-TS36FLWBTTADD252XWI4/image.jpg</image:loc>
      <image:title>Our Services - APS Retrieval Service</image:title>
      <image:caption>Photo by D3Damon/iStock / Getty Images</image:caption>
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      <image:title>Our Services - Illustration &amp; Presentation Software</image:title>
      <image:caption>Customized and carrier compliant illustrations and client presentation</image:caption>
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      <image:title>Our Services - Case Submission &amp; Secure File Transfer</image:title>
      <image:caption>Automated carrier application and underwriting platform</image:caption>
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      <image:title>Our Services - Medical Underwriting &amp; APS Summary</image:title>
      <image:caption>Photo by Roman Valiev/iStock / Getty Images</image:caption>
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      <image:title>Our Services - In-Force Policy Management</image:title>
      <image:caption>Using software built for the life insurance industry</image:caption>
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    <image:image>
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      <image:title>Our Services - Case Design &amp; Product Navigation</image:title>
      <image:caption>Case consulting and product expertise for complex situations</image:caption>
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      <image:title>Our Services - Protect your clients from the unexpected</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/597ce71d37c58179fe151ae4/1603124655033-VBCZPIK7UXP6ZQPCBMCA/MSI+Saguaro.png</image:loc>
      <image:title>Our Services</image:title>
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      <image:title>Our Services</image:title>
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      <image:title>Our Services</image:title>
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  <url>
    <loc>https://msinsentra.com/home-test</loc>
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    <priority>1.0</priority>
    <lastmod>2023-12-18</lastmod>
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      <image:title>Home</image:title>
      <image:caption>Photo by Ridofranz/iStock / Getty Images</image:caption>
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      <image:title>Home</image:title>
      <image:caption>We believe in total transparency on commission payouts, so you know what to expect. We provide detailed reports on overall production and commissions.</image:caption>
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      <image:title>Home - Transparency</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597ce71d37c58179fe151ae4/1600723726976-5PIHKYR4JTFH2DE1R8FF/image-asset.jpeg</image:loc>
      <image:title>Home - Accountability</image:title>
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      <image:title>Home - Commitment</image:title>
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      <image:title>Home - Family</image:title>
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      <image:title>Home</image:title>
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  <url>
    <loc>https://msinsentra.com/ourproducts</loc>
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    <lastmod>2024-01-05</lastmod>
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  <url>
    <loc>https://msinsentra.com/our-products</loc>
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    <priority>0.75</priority>
    <lastmod>2021-07-14</lastmod>
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      <image:title>Our Products - Annuities</image:title>
      <image:caption>Annuities are insurance contracts that promise to pay you regular income either immediately or in the future.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597ce71d37c58179fe151ae4/1600892432869-17K9XXKOMDFCWYYP2GQY/image-asset.jpeg</image:loc>
      <image:title>Our Products - Whole Life</image:title>
      <image:caption>Whole Life insurance is guaranteed to remain in-force for the insured's entire lifetime, provided required premiums are paid, or to the maturity date.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597ce71d37c58179fe151ae4/1600892178842-2N7B8TIB9LXDBNGLYAT4/image-asset.jpeg</image:loc>
      <image:title>Our Products - Disability</image:title>
      <image:caption>Disability insurance is a type of insurance that will provide income in the event a worker is unable to perform their work and earn money due to a disability.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597ce71d37c58179fe151ae4/1600892298385-1OQ40E0G0NYD6H5060GU/image-asset.jpeg</image:loc>
      <image:title>Our Products - Universal Life</image:title>
      <image:caption>Universal Life insurance is a form of permanent Life insurance with an investment savings element, plus low premiums.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597ce71d37c58179fe151ae4/1600891099819-0P75AH84M5LSHOAPQZKR/image-asset.jpeg</image:loc>
      <image:title>Our Products - Long Term Care</image:title>
      <image:caption>Long Term Care insurance provides coverage of assisted living and in-home care for individuals age 65 and over.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Our Products - Estate Planning</image:title>
      <image:caption>Estate planning is the preparation of tasks that serve to manage an individual's asset base in the event of their incapacitation or death.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597ce71d37c58179fe151ae4/1600891813331-RKYIK7WBASJVI9UA1GMF/image-asset.jpeg</image:loc>
      <image:title>Our Products - Business Continuity Planning</image:title>
      <image:caption>Business continuity planning is the process involved in creating a system of prevention and recovery from potential threats to a company.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597ce71d37c58179fe151ae4/1600891281645-HDMX1P5RS1M7VEA5QR9F/image-asset.jpeg</image:loc>
      <image:title>Our Products - Risk Management</image:title>
      <image:caption>Risk management is the process of analyzing processes and practices that are in place, identifying risk factors, and implementing procedures to address those risks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597ce71d37c58179fe151ae4/1600891938390-6KYOGFPX6D08PKY6X3YG/image-asset.jpeg</image:loc>
      <image:title>Our Products - Business Succession Planning</image:title>
      <image:caption>A strategy for passing on leadership roles—often the ownership of a company—to an employee or group of employees.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Our Products - Term Life</image:title>
      <image:caption>Term Life insurance guarantees payment of a stated death benefit to the insured's beneficiaries if the insured person dies during a specified term.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Our Products</image:title>
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  <url>
    <loc>https://msinsentra.com/contact</loc>
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    <lastmod>2020-11-06</lastmod>
  </url>
  <url>
    <loc>https://msinsentra.com/meet-the-team</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597ce71d37c58179fe151ae4/ac585082-fe3a-486d-a860-8af507ef6aff/2.png</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Chez Santa Maria, Relationship Manager Chez Santa Maria is a Relationship Manager for MS Insentra LLC with a decade of sales and customer service experience. Chez started his career working for Northstar, where he efficiently trained and led a team of sales representatives. He continued his career specializing in sales and customer service as a Senior Banker with Quicken Loans. Chez joined the MS Insentra LLC team in August 2019. Chez is currently working to obtain his second-degree black belt in Kensho Do, a martial arts style rooted in old Okinawan and Chinese karate. Kensho Do is a life-long journey for Chez as he is a true mixed martial artist. His journey extends over 23 years of studying and 14 years instructing at the Way of the Dragon dojo in Phoenix, Arizona. Chez is insurance licensed in Arizona, Texas, Pennsylvania, Delaware, and Nevada.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597ce71d37c58179fe151ae4/1601404748780-WM0I2FAHNPKCSRIHTQPP/Nicole.jpg</image:loc>
      <image:title>Meet the Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597ce71d37c58179fe151ae4/1601343343790-RKCAJ64YDYRYR7EKL8AZ/Steve%252BH.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Stephen Howells, Chief Technology Officer Stephen Howells is the Chief Technology Officer for MS Insentra LLC and M.S. Howells &amp; Co. and has 20 years of experience as a financial industry technologist at the firm. As CTO he guides the firm in evolving and maintaining the technical infrastructure. His responsibilities include Microsoft Windows network administration, Linux server administration, Cybersecurity planning and implementation, software development, and user support. He works with other officers of the firm to fine-tune critical workflows and maximize efficiency. Stephen graduated in 2005 with a Bachelor of Science in Information Technology from the University of Phoenix in Tempe, Arizona. He regularly attends web development conferences in locations around the United States and enjoys meeting other software developers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597ce71d37c58179fe151ae4/1601343420904-0E4UQ29EYT5XR4WAJM0U/Mark.jpg</image:loc>
      <image:title>Meet the Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597ce71d37c58179fe151ae4/e2c27648-25bb-42df-b5d6-b5cd9d4debda/Morse%2C+Lisa+-+final+headshot.jpg</image:loc>
      <image:title>Meet the Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597ce71d37c58179fe151ae4/716d7483-258e-4309-a87e-27d88aae2651/Yolanda+HS.png</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597ce71d37c58179fe151ae4/533c6325-1af3-4ceb-8dc1-f4d17be57a18/Scott+Pollak+headshot.jpg</image:loc>
      <image:title>Meet the Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597ce71d37c58179fe151ae4/55fb0800-b088-4d3d-bd71-d5c8ed68f611/Kat+HS.png</image:loc>
      <image:title>Meet the Team - Katrina Santa Maria, Chief Executive Officer</image:title>
      <image:caption>Katrina Santa Maria, Chief Operating Officer Katrina Santa Maria is the Chief Operating Officer of MS Insentra LLC and Chief Operating Officer of M.S. Howells &amp; Co. She has over 20 years of financial services industry experience. She began her securities career as a retail Sales Broker and became an Institutional Salesperson upon joining the firm in 2001. Katrina spearheaded the firm’s prime brokerage business, building out a prime brokerage platform, portfolio reporting services, soft dollar arrangements, and operational support. She was responsible for marketing, sales, service, and driving trading revenue. Katrina was promoted to COO in 2011 and is responsible for the day-to-day operations of the broker-dealer along with overseeing new business initiatives, technology solutions and operational efficiency. Prior to working in the securities industry, Katrina had a 20-year career in the hospitality industry. She held several senior management positions including General Manager of a 10,000 square foot restaurant/bar with over 100 employees and gross revenue of $3.5 million per year. Katrina holds Series 6, 7, 24, 63, and 65 securities licenses.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597ce71d37c58179fe151ae4/e3cc5249-0930-46bf-a1f9-6ea193625873/Marcy+2024+headshot+%285+x+7+in%29.png</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Marcy Crites, Chief Financial Officer Marcy Crites is the Chief Financial Officer of MS Insentra LLC and M.S. Howells &amp; Co. She has over 15 years of financial services industry experience. Prior to joining M.S. Howells &amp; Co. in 2014, and MSH Capital Advisors LLC., Marcy spent ten years in foreign currency and derivatives markets. She managed an accounting team at Global Forex Trading in Grand Rapids, Michigan. Currently, Marcy heads the finance department where her responsibilities include financial reporting, human resources, commissions, and advisory fees. She graduated with a Bachelor in Business Administration and Master’s in Business Administration from Grand Valley State University. Marcy holds a FINRA Series 27 license and serves as the Finance and Operations Principal (FINOP) for M.S. Howells &amp; Co.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597ce71d37c58179fe151ae4/1601006106966-ESTA0CZAAYA1T4SRL1VR/Tara.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Tara Kreizenbeck, VP of Administration Tara Kreizenbeck is the Vice President of Administration of MS Insentra LLC and M.S. Howells &amp; Co. She has over 24 years of experience in the financial industry. Tara started her career in public accounting in 1995 working for PwC, primarily in the financial services industry, and is a formerly designated CPA. After leaving public accounting she continued her career specializing in SEC reporting for publicly traded consumer products companies. Tara most recently spent nearly ten years at Inventure Foods, Inc., a publicly traded snack and frozen foods company, as the VP Corporate Controller. Tara has a wide range of accounting and finance experience including financial reporting, treasury management, internal controls, financial analysis and forecasting, investor relations, risk management, and acquisitions and dispositions. Tara joined MSH Capital Advisors LLC and M.S. Howells &amp; Co. in April 2019. She graduated with a Bachelors of the Arts from The College of William &amp; Mary. For the past 5 years she has served as a state board member of HopeKids, Inc., a non-profit organization that provides ongoing events, activities and a powerful, unique support community for families who have a child with cancer or some other life-threatening medical condition. Tara holds a Series 7 securities license.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Meet the Team</image:title>
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  </url>
  <url>
    <loc>https://msinsentra.com/disclosures</loc>
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    <lastmod>2021-09-14</lastmod>
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  <url>
    <loc>https://msinsentra.com/medicare-simplified</loc>
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    <lastmod>2021-10-15</lastmod>
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      <image:title>MS Insentra LLC - Medicare Simplified - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597ce71d37c58179fe151ae4/1626909244239-9JC64PWHR32MTWFV8507/CleanShot+2021-07-21+at+16.13.41.png</image:loc>
      <image:title>MS Insentra LLC - Medicare Simplified - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>MS Insentra LLC - Medicare Simplified</image:title>
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